Tobacco manufacturers rely on outdoor advertising

The amount of investment in advertising outdoor advertising of tobacco products in 2005 totaled $24.45 million. And in the first half of it was spent $12.74 million on this type of advertising.

According to statistics, the most advertised tobacco brands were Winston Lights, Pall Mall, Kent, Monte Carlo Lights, Marlboro and LM Lights.

Outdoor advertising is one of the most common method of promotion and popularization of tobacco brands. In addition, such advertisements, there are also advertising in the media, information in retail outlets for consumers, sponsorship, or BTL.

Currently, many policies carry a partial ban on tobacco advertising, which also includes the abolition of outdoor advertising.

Representatives of the tobacco industry say that advertising should inform buyers. Producers should be able to inform consumers about the trade names, especially in retail outlets said corporate relations manager of Philip Morris Ukraine Elena Khomenko. She also notes that most market participants to carry out business on the basis of long-term planning, so the laws that regulate tobacco advertising, it is necessary a transition period.

Ideas to ban outdoor advertising based on the false premise that people smoke less, says Dmitry Redko and the ban of the most powerful advertising channels leads to the laying of the market. Various restrictions on advertising would only lead to increased competition in the market in favor of the dominant player.

Elena Khomenko also adds that information on the basis of trade names of fair play. We are not against the ban outdoor advertising. But any unforeseen changes can lead to redistribution and transfer of authority to the market "she said.

Mr. Krasovskii said that in some countries where tobacco advertising was banned at all, reduced consumption of tobacco. At the same time, the advertising industry as a whole was not affected. Only a few advertising agencies, which spent to advertise tobacco were affected.